When the phone rings, your best people are usually on a job — up a ladder, in a crawlspace, mid-install. So the call goes to voicemail, and the homeowner, calling three contractors in a row, books with whoever picks up. The leak isn't your advertising; it's the gap between a ready-to-buy call and someone answering it. And because one job is worth so much, that gap is expensive. This short guide is about closing it without chaining anyone to a desk.
Contractors who add instant missed-call text-back typically recover a handful of jobs a month that would otherwise have gone to the first competitor who answered. Results vary by crew — but fewer dropped calls and more booked inspections is the consistent pattern.
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