Most firms don't lose cases to a competitor's pitch. They lose them to a few hours of silence. A good case comes in at 7pm and waits until morning — by then the prospect has often messaged two other firms. This short guide is about that gap: where it opens, what it costs, and how firms close it without hiring overnight staff.
A law-firm client in LA went from a ~12-hour average response time to instant qualification, lifting consultation bookings by about 40%. Results vary by firm — but faster first response producing more booked consults is the consistent pattern.
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